IA Konferenz 2010

Programm

Das Programm der IA Konferenz 2010. Sie können das Programm hier als PDF-Datei herunterladen.

Die Referentenliste zeigt die angenommenen Vorträge aus dem Call for Papers. Zusätzlich werden eingeladene Gastreferenten aus dem In- und Ausland die Konferenz inhaltlich bereichern und akzentuieren.

Keynote Speaker

Erin Malone

Erin Malone, Principal at Tangible ux, has over 20 years of experience leading design teams and developing web and software applications, social experiences and system-wide solutions. Prior to Tangible, she was at Yahoo! where she led the Platform User Experience Design team and was responsible for building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!’s Registration system, designed cross-network social solutions, developed the ux team’s Intranet and other cross-company initiatives.

She is the author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media and its related site designingsocialinterfaces.com.

Arne van Oosterom

Arne van Oosterom is owner and Strategic Design Director at DesignThinkers, a strategic design agency based in Amsterdam, the Netherlands, that specializes in social innovations, service innovations, customer centred design, marketing 2.0 and branding, Arne is also lecturer and Chairman of the Service Design Network Netherlands, founder of Wenovski, the design thinkers network and guest lecturer at various international institutions. Arne has a background in communications design.

Gastreferenten

Prof. Birgit Mager

Since 1995 Professor Birgit Mager holds the professorship on "Service Design" at the University of Applied Sciences Cologne, Germany. Since then she has developed the innovative field of Service Design constantly in theory, methodology and in practice. Her numerous lectures, her publications and her projects have strongly supported the implementation of a new understanding of the economical,ecological and social function of design and its impact on services.

Throughout the last 15 year she has proven in a multitude of projects the potentials Service Design offers for quality improvement and innovation for public, private and industrial services Birgit Mager taught Service Design as a guest lecturer in Switzerland, Austria, Great Britain, Scandinavia, Portugal, China, Japan, Korea, Taiwan and USA.

She is co-founder of the International Service Design Network (SDN) and the head of the Service Design Network, located in Cologne, Germany. She is editor in chief of the Service Design Journal “Touchpoint” – the first issue was released in March 2009. Birgit Mager is founder and manager of sedes|research, the Centre for Service Design Research at the University of Applied Sciences Cologne.

Sylvain Cottong

Sylvain Cottong is a knowledge worker and Internet evangelist (based in Luxembourg/Europe) since the Internet's early years. As an economist and interdisciplinarist, he has a vision of how the Internet and the information society would change the way we live and work. He has almost 10 years of experience in major Internet, Intranet, Extranet, e-business, e-goverment, e-democracy, online communication, knowledge management and information technology projects as well as in general business consulting & development.

Our connected and multiple challenges facing world asks for sustainable and human centered solutions in so many different areas of action. Sylvain Cottong prefers to be a creative and responsible architect for that world rather than limiting himself to being a critic of it.

Jason Hobbs

Jason Hobbs runs jh-01 / Human Experience Design a boutique design company in Johannesburg, South Africa. His work covers commercial, non-profit, arts and culture and civic projects.

He frequently presents at international conferences and has been published on several occasions. Jason is also working to grow the local community of practice through the SA UX Forum.

Jason is an Affiliated Researcher in the University of Johannesburg's Research Centre Visual Identities in Art and Design.

Joe Lamantia

Joe Lamantia blends insight and design to improve peoples’ experiences with business, technology, brands, products and services. A natural builder, innovator and change catalyst, Joe has fourteen years of success in user experience, strategy, and technology management.

Joe has lead the launch of digital experiences ranging from complex business services and enterprise productivity and information management solutions, to social media, networked communities, games, mobile, and ecommerce. His clients range from the Global Fortune 100 to startups and nonprofits, in media and entertainment, financial services, mobile and telecommunications, high technology, health care, insurance, pharmaceuticals, consumer goods, marketing and communications, manufacturing, and business services.

A recognized voice in the international experience design community, Joe speaks and writes often about topics at the leading edge of design, strategy, and technology.

Weitere Referenten

Tools for Innovation
Design Thinking Beyond the Buzzwords Niels Benson (Open Institute, Köln)
Geburtshelfer für Innovationen: eine neue Rolle für Information Architects Praxis des Design Thinking bei der Entwicklung von digitalen Projekten. Ulrich Erdmann (Tribal DDB, Hamburg)
Mobile Design Thinking Erfolgreiches Mobile Web zwischen Hype und echter Innovation. Johann Richard (Unic, Bern)
Design Thinking Methoden in der Praxis Erfahrungen mit der Einführung und Institutionalisierung neuer Kreativ-Methoden. Klaus Rüggenmann (Aperto, Berlin)
Defining Services
Die neue ZDF Mediathek Entwicklung eines maximalen TV-Erlebnis im Internet. Claudia Armbrüster (Syzygy, Bad Homburg)
Service Design in sozialen Brennpunkten Projektbeispiel workstreet - faire Jobs für Straßenkids. Martin Beyerle / Daniela Hammel (Minds & Makers, Köln)
Nutzerzentrierte Interfacegestaltung mobiler Dienste im Fahrzeug Optimierung von Sprachausgaben zur Reduktion der Blickzuwendungen auf Displays von Fahrerinformationssystemen. Julia Niemann (Deutsche Telekom Laboratories, Berlin)
Service design: a customer journey How design can bridge the communication gap between organisation and customer. Flip Wegner (Edenspiekermann, Amsterdam)
SpongeBob läuft auf NICK und VIVA Eine neue Informationsarchitektur für die MTV Networks Germany Presseseiten. Marcel Zimmermann / Stephan Mezger (Ponton-Lab, Hannover / MTV Networks Germany, Berlin)
Service Design für Alle?! Wie Service Design für klein- und mittelständische Betriebe sinnvoll eingesetzt werden kann. Jürgen Faust / Thomas Schönweitz (Macromedia Hochschule für Medien und Kommunikation, München)
Social Media & Collaboration
Eine Social IA für die Otto Group Informationen und Mitarbeiter miteinander vernetzen. Lutz Hirsch / Gaby Neujahr (HIRSCHTEC / Otto Group, Hamburg)
Prediction Markets als Bestandteil des Enterprise 2.0 Wie Unternehmen durch den Einsatz von Prediction Markets das Involvement ihrer Mitarbeiter steigern und wichtige Erkenntnisse über ihr eigenes Geschäft gewinnen können. Rainer Sax (SinnerSchrader, Hamburg)
Human Interface Guidelines für Enterprise 2.0 Wie man einen funktionierenden Interaktionsdesign-Leitfaden für Corporate Social Media erarbeitet, an den man sich sogar gerne hält. Jens Scholz (LBi Germany, Köln)
Denken in Differenzen für innovatives Design Die IKEA FAMILY Community, Teil 1 Martin Weber-Schaeuffelen (OgilvyInteractive, Frankfurt)
Mensch-Mensch-Interaktion planen: ein Widerspruch in sich? Die IKEA FAMILY Community, Teil 2 Susanne Lämmer (Online-Konzeption + Content-Strategie, Frankfurt)
Insights & Strategies
Mobilität als Lebenshaltung Eine Vision mobiler Ökosysteme. Judith Schütz (Scholz & Volkmer, Wiesbaden)
A wise foot in the door How we turned the Stanford University Web Credibility Project into an easy-to-use tool to create new business with new clients. Søren Muus (FatDUX, Kopenhagen)
Neue methodische Anforderungen an Inhalts- und Funktionskonzeption für Multiplattformanwendungen. Arno Karrasch / Klaus Greiner (VisualConcept / MCCM Consulting, Köln)
The Good, the Bad and the Concept Überlegungen zur ethischen Verantwortung des Konzepters. Johannes Stock (Bassier, Bergmann & Kindler, München)
Riding on the Storm: Das IA-Survival Guide zum Service-Design Wie kann ich den Service-Design Hype nutzen und überleben, bis das neue Buzzword kommt. Bogo Vatovec (bovacon, Berlin)
Shaping Processes
UX + Agile, Low-Fi trifft Hi-Fi. Neue Chancen für optimierte User Experience Praxiserfahrungen bei der Entwicklung einer iPhone-Applikation. Niels Anhalt (nexum, Köln)
User Experience Design in der agilen Produktentwicklung Methoden, Herausforderungen und Chancen in der Praxis. Sandra Griffel (denkwerk, Köln)
Anwender und Kunden: Zwei Fliegen mit einer Klappe dank UCD und Prototypen Mit Prototypen im UCD Prozess leichter und besser zum Ziel, ein Erfahrungsbericht von Pixelpark. Jens-Christian Jensen (Pixelpark, Berlin)
Exploring Contexts
Informationsarchitektur für Charity Website Wie eine Careword-Analyse die klassischen nutzerzentrierten Interviews erweitert. Lars Focke / Arno Bublitz (Human Factors International, Hamburg)
Mental Models: Organisation, Durchführung und Auswertung von Nutzer-Interviews Crashkurs für qualitatives Research. Stefan Freimark (Aperto, Berlin)
Partizipative Gestaltung erfolgreich anwenden Erfolgsgeschichte eines fachlich geprägten Projektes: Konfigurationssoftware für digitale Pumpen und Ventile. J. Schäfer / T. Gysser / L. Wenzel / P. Prestele (User Interface Design GmbH, Ludwigsburg)