IA Konferenz 2011

IA Konferenz

The Fifth German Information Architecture Conference

The Conference

The annual German IA Conference is the principal German language IA event, drawing attendees and speakers from Germany, Austria, Switzerland and beyond. Since 2005, the German IA Conference has established itself as a place of meeting and exchange within the concept design scene in Germany, presenting a cross section of current issues, ideas, methods and case studies from website design, information architecture, user experience design and customer experience design.

The 2011 IA Conference will be held on 20 and 21 May in Munich, Germany where over 300 attendees are expected to meet, network and learn from each other in the relaxed but vibrant atmosphere of the Sheraton Munich Arabellapark Hotel.

Shaping the Mobile Experience

The Web has changed not only the strategies and methods of presenting and selling products and services, but also consumers' perceptions, and to a certain extent, their entire way of life, as the use of the web and social media has found its way into their professional and personal lives. In the past, a desktop or notebook computer was generally needed to browse the Web effectively; we are now witnessing the breakthrough of the mobile Web as a mass phenomenon.

The flood of mobile phones with high-resolution, multi-touch displays entering the market, together with affordable flat-rate data plans are the basis of new user experiences and new added-value niches that are becoming affordable and accessible not only for early adopters but for broad target groups. Location-based services, previously a niche application, are experiencing a breakthrough as a result of improved mobile devices.

What are the consequences of this "revolution" for the design of services? Which patterns in the information architecture of these services show potential? How can transparency be preserved for services that are becoming more abstract, with increasing requirements? How can barriers to entry be kept low and learning curves gentle? How can users keep track of which data are stored, where they are sent to, and for whom they are visible?

These are all questions that concept designers, information architects and user experience designers need to answer, implicitly or explicitly, as soon as they approach the challenge of designing mobile services. Moreover, aspects such as economic success, accessibility, usability, sustainability, utility and mobile privacy need to be reconciled - a balancing act.

Learn what there is to know about mobile UX, mobile design and mobile IA. Be part of the biggest German mobile UX conference in Europe. In it's 5th year, the German IA Conference has truly become an event you won't want to miss.

See you in Munich!